Founded in 1994, Marketing Arts, Inc., is a strategic marketing consulting firm that enables enterprise technology companies to build and execute highly differentiated marketing positions to drive new customer acquisition and category leadership. We are unique, having a proven track record with over 150+ enterprise technology companies – delivering services and best practices for Customer Validation, Positioning, Launch and Field Enablement.

Our clients include industry powerhouses such as BEA Systems, Hyperion, Mercury, Oracle, Peoplesoft, SAP, Sungard and WebEx, as well as early stage category creators such as Ariba, ArcSight, DemandTec, Notiva, Taleo and Top Tier.