About Us
Marketing Arts, Inc. is an on-demand, strategic marketing consulting
firm based in San Francisco that helps enterprise technology companies
manage the key events in their business valuation lifecycle. Since
1994, we have delivered significant results - in the critical areas
of market validation, solution strategy, positioning, launch, and
field marketing.
We have worked with over 150 enterprise software and solutions companies,
including enterprise applications, development platforms, software
infrastructure and IT services, in both the domestic and international
markets. Clients include market leaders such as BEA, Mercury, PeopleSoft,
SAP, SunGard and Oracle, and WebEx as well as a number of earlier
stage companies such as Ariba,, Broadvision, Convoy, DemandTec,
Extricity, Icarian, Notiva, SkillsVillage, Taleo and TopTier. Marketing
Arts is the vanguard of a new approach to enterprise technology marketing
that allows organizations to own unique customer problems and business
conversations. Our collaborative and customized approach offers organizations
of all sizes the framework and knowledge to develop a compelling
and differentiated market strategy, position and tactical plan—enabling
market leadership, fast sales and market traction and full realization
of our client’s valuation potential. |