Clients

Marketing Arts has delivered for many of the world’s leading technology organizations, from industry powerhouses to earlier stage, category-defining organizations. By applying our proven expertise and processes, we can impact virtually any company situation.

Hyperion – Company and solutions positioning

WebEx – Company positioning and field enablement

Taleo – Company and solutions positioning

RightNow – Field Enablement

DemandTec – Competitive sales positioning

Top Tier – Positioned company and category (acquired by SAP)

Mercury – Defined go to market best practice process

BEA – Company and solutions positioning

Peoplesoft – Positioned and launched PeopleSoft ERP

Ariba – Instituted corporate launch process

SAP – Positioned 3 product lines

iCarian – Company positioning (Acquired by Workstream)

Verity – Product positioning (Acquired by Autonomy)

QRS – Company and product positioning (Acquired by Inovis)

AIM Technology – Company and Solutions Positioning