Overview
How we work
The value Marketing Arts delivers is designed to help CEOs, Chief Marketing executives, senior sales executives, product line owners and founders of technology organizations achieve their business goals. For companies of all sizes, Marketing Arts helps to improve valuations, achieve the next level of revenues, or strengthen market position.
Marketing Arts is particularly effective for:
- New company, product, service or market introductions
- Positioning and messaging initiatives
- Revitalizing boring, “me-to” messages or giving clarity to complicated science/technology
- New or emerging category creation
- Getting to a new class or type of buyer
- Evaluation and penetration of new market segments
- Post-merger re-launch and positioning
- Shift from single to multiple product/service lines
- Competing against established, well-funded competitors.
Marketing Arts has helped many types of technology companies, including:
B2B Technology Companies
- Need to get to the next level of revenues
- Accelerate market share and customer acquisitions
- Need to take a leadership position: Strengthen market differentiation
- Influence the formation of the category and shift the buying criteria
- Improve win/loss ratio: Strengthen competitiveness
- Ramp field sales productivity: sell to a different class of buyers, increase ASP
- Low valuation: Need to improve stock price.
- Need a game-changer to outdistance the competition.
Software-as-a-Service Companies
- Need to ramp contracted, monthly recurring revenue
- Strengthen competitive differentiation against established, well-funded competitors
- Reduce the length of sales cycles.
Networking and Communication Companies
- Need to accelerate customer acquisition: strengthen competitiveness
- Strengthen competitiveness against larger, well-funded competitors
- Low brand visibility: Re-vitalize brand perception
- Influence the formation of the category
- Ramp field sales productivity: Sell to a different class of buyers, increase ASP
- Need to improve low valuation
Digital Media Companies
- Need to build audiences, drive online interactive sales process
- Drive higher conversion rates and build communities
- Improve brand visibility: Strengthen differentiation
- Influence the formation of the market category.
- Shift to B2B: need a business-level conversation.
Clean Technology Companies
- Messages are too long, complicated, don’t articulate buyer value
- Difficulty selling new technology/science to conservative buyers
- Influence the formation of market category
- Shift from “nice-to-have to “must-have”: Create a sense of urgency
- Ramp field sales productivity: Sell to a different class of buyers, increase ASP.